In The Press
AI in Customer Experience: Efficiency Is Powerful, But Empathy Still Wins
For brands, the goal should not be to replace human interaction, but to enhance it. AI should improve efficiency, while people ensure.
The changing economics of consumer
Consumption is changing in ways that are both subtle and significant. For many years, purchasing decisions were shaped by a familiar formula: bigger products, lower prices and the .....
How conflict-led disruptions could reshape India’s kitchen habits
Periods of disruption often leave behind long-term behavioural shifts. While conflicts are typically analysed through geopolitical and economic lenses,
Why a Compact Mixer Grinder Is Becoming a Kitchen Essential
In today’s kitchens, appliances are expected to do more while taking up less space. Less clutter, less effort, and fewer compromises.
RE) Introducing Mr. TRU: truTRTL Reinforces Its Promise of True Value with a Mascot and a Manufacturing-First Mindset
New Delhi [India], January 20: In an era where the home and kitchen appliance market is crowded with flashy claims, limited-time discounts
Founder Profiling: Naman Jain
My role focuses on ensuring that what we promise as a brand is delivered at the product level. This includes overseeing manufacturing operations, building strategic collaborations, and ensuring quality and consistency across our portfolio
Meet Mr. Tru from truTRTL Home Appliances at AAHAR 2026 as the Brand Expands Its Appliance Ecosystem
New Delhi [India], March 10: truTRTL Home Appliances, a rapidly growing Made...
Budget 2026 and the home appliance industry: Between intent, execution, and a changing consumer
The Union Budget 2026 arrives at a time when the home and kitchen appliance industry ....
Warning Signs You’re Using Your Air Fryer Wrong And the Simple Fixes That Actually Work
The air fryer has earned its place as a modern kitchen essential. It promises crisp, flavourful food with far less oil......
Warning Signs You’re Using Your Air Fryer Wrong And the Simple Fixes That Actually Work
The air fryer has earned its place as a modern kitchen essential. It promises crisp, flavourful food with far less oil......
Warning Signs You’re Using Your Air Fryer Wrong And the Simple Fixes That Actually Work
The air fryer has earned its place as a modern kitchen essential. It promises crisp, flavourful food with far less oil......
Warning Signs You’re Using Your Air Fryer Wrong And the Simple Fixes That Actually Work
The air fryer has earned its place as a modern kitchen essential. It promises crisp, flavourful food with far less oil......
Warning Signs You’re Using Your Air Fryer Wrong And the Simple Fixes That Actually Work
The air fryer has earned its place as a modern kitchen essential. It promises crisp, flavourful food with far less oil......
Warning Signs You’re Using Your Air Fryer Wrong And the Simple Fixes That Actually Work
The air fryer has earned its place as a modern kitchen essential. It promises crisp, flavourful food with far less oil......
Warning Signs You’re Using Your Air Fryer Wrong And the Simple Fixes That Actually Work
The air fryer has earned its place as a modern kitchen essential. It promises crisp, flavourful food with far less oil......
Warning Signs You’re Using Your Air Fryer Wrong And the Simple Fixes That Actually Work
The air fryer has earned its place as a modern kitchen essential. It promises crisp, flavourful food with far less oil......
Business/ Startups To Watch In Indian Business Ecosystem
Manish Verma is the Co-founder & Director of Marketing & Operations at truTRTL. With an MBA from the prestigious Management Development Institute (MDI) in Gurgaon...
Revolutionizing Home and Kitchen Appliances with Customer-Centric
In a world where convenience, quality, and customer happiness are paramount, truTRTL stands out as a beacon of innovation..
Make ‘truTRTL sandwich maker’ your new breakfast companion
The moment was truly heart-wrenching and sorrowful. In all honesty, my world shattered when my faithful breakfast companion of nearly a decade
Technology’s Unleashing/Visionary Innovations
In the ever-evolving landscape of e-commerce, technological advancements continuously redefine the sector’s boundaries, promising unparalleled opportunities and efficiencies.
The Rise of Social Commerce: Leveraging Social Media
The digital age has brought about a paradigm shift in how we shop, interact, and engage with brands. One of the most significant developments in this transformation is social.
The program empowers D2C firms to build an export business via e-commerce.
The quest for the next big D2C success story continues as Amazon Global Selling announces the finalist cohort for Season 4.
